This is PART I of a two part proposal investigating the very low mass population of the Pleiades open cluster. PART II has been submitted separately. Hambly, Hawkins & Jameson (1991, MNRAS, 253, 1) carried out a deep proper motion survey of the Pleiades discovering a large population of low mass stars. Follow-up infrared photometry (Steele, Jameson & Hambly, 1993, MNRAS, 263, 647) showed that around 20 of the Pleiades objects were good brown dwarf candidates (ie. had M<0.08 M_solar). We propose to use ISOCAM to image a sample of our low mass stars and brown dwarf candidates at 7.5 and 12 microns. This will have four principal aims: 1. To search for possible low mass companions. 2. To search for evidence of a vestigial formation disk. 3. To obtain a better estimate of L_bol for these objects. 4. To obtain a better estimate of T_eff for these objects. The scientific return of the proposed observations is high, and the observations of these very faint sources may only be made using ISO at the wavelengths in question.